Kotton Grammer Outlines The Basic Concepts of Digital Marketing You Should Know

Digital Marketing is an online advertisement strategy where businesses seek to make their brand known in order to reach the target market effectively. Online marketing is an effective form of advertising seeing as technology has allowed different parts of the world to be connected to the internet. More and more businesses are moving away from traditional forms of advertising such as print media to now using digital marketing. All types of businesses can benefit from this strategy Kotton Grammer online marketing expert has stated.

Digital marketing entails a couple of aspects that are directed towards reaching the end goal. Digital marketing experts have come up to help businesses use this marketing tool effectively. As such, it is highly advisable for any business to hire a professional digital marketing agency that will focus on the online advertisement, instead of delegating the duties to the in-house marketing team that is not familiar with how things work on the internet.

Website Development

The first step in online marketing is the creation of a company’s website. A website provides users and potential customers with information about the company’s products, services, location, and contacts. A website is a good platform for a business to showcase its accomplishments in terms of production and delivery.

Mobile Web Design

Initially, companies focused on putting up websites online without putting much thought as to how clients will access the site. Current market trends require company websites to be mobile friendly. This means that the website should easily open on a smartphone. This is because people now use their smartphones for everything from conducting company searches to viewing social media pages. Smartphones have made internet access easy and convenient since they have high mobility, unlike laptops and desktop computers. As a matter of fact, the number of people who own smartphones is higher than those who own computers. Therefore, a mobile-friendly website should be a priority.

SEO

With the company’s website in place, the online marketing team embarks on increasing the website’s visibility. Most people conduct their searches on search engines such as Google and Bing. As such, it is important for a company’s website to be easy to find on these search engines in order to be viewed by more people.

Kotton Grammer review an internet marketer states this is where Search Engine Optimization (SEO) comes into play. SEO seeks to raise the ranks of a company’s website on Google. The most desired result of SEO is having a company’s website on the first page of Google when a customer searches for information related to the company. For this reason, digital marketers create content using specific search words and phrases known as keywords. These keywords enable the website to appear on Google whenever a customer enters a related search. As such, the online marketing team will ensure they create content that will increase the company’s visibility and in turn, increase brand awareness and sales.

Social Media Marketing

Social media is an important part of online marketing since it connects people around the world with the click of a button. Businesses are advised to open social media accounts on platforms such as Facebook, Twitter, and Instagram in order to reach their target market on a more personal level. Social media marketing enables the company to put out constant and consistent content that will open up and maintain communication links between them and their customers. The end result is customer satisfaction and loyalty.

Evidently, digital marketing is an essential tool that any business will benefit from if they hire qualified professionals.

Tips For Purchasing Your First iPad For Work

Tips For Purchasing Your First iPad For Work

Since its launch in 2010, the iPad has risen in popularity to become the best-selling tablet in the world. Apart from its advances in aesthetics, functionality, and innovation, the iPad is also designed to function perfectly in a work or business environment. With four different models coming in three unique sizes, and the various configurations you can get it is quite challenging to select the perfect iPad for your work or business. If you are looking to buy an iPad for your office or staff, this article will disclose to you tips for purchasing your first work iPad.
Tips for Purchasing Your First Work or Business iPad

1. Apple iPad Mini 4

If you are searching for an ideal purse-friendly or travel companion this iPad model with an amazing display, the iPad mini 4 is perfect for you. Even though it comes with a slightly smaller display of 7.9 inches, its pixel resolution is similar to that of the larger iPad Air and iPad pro models. What’s more, just like the iPad Air 9.7-inch, the iPad mini 4 features the same 8 and 1.2 Megapixel cameras. Its compact size makes it ideal for those who like reading in bed, on the couch or while traveling. Whether standing or using one hand, it’s considerably smaller screen makes it effortless for you to type and send brief emails or quick social media posts for your work or business.

2. Apple iPad Air 9.7-inch

Despite its lower starting price of just $329, the iPad Air 9.7-inch (also referred to as “iPad”) comes with premium features including a quick A9 processor, 2048 by 1536 retina display, and 8/ 1.2-Megapixel cameras. This iPad also comes in a variety of attractive hues, for instance, Space Gray, Silver, and Gold. The storage capacity of the iPad Air 9.7-inch ranges from 32 GB to 128 GB. Due to its generous screen size and a relatively low price tag, the iPad Air 9.7-inch is an excellent choice for note taking, emailing, and social media management for work or business-related purposes.

 


3. Apple iPad Pro 9.7-inch

The elegant and featherweight iPad Pro 9.7-inch comes with attractive power and screen features. Additionally, this iPad features support for the Smart Keyboard and the Apple Pencil. Besides having the ability shoot 5-Megapixel selfies and 4K videos, the iPad Pro 9.7-inch also comes in a range of beautiful colors including Rose Gold, Space Gray, and much more. If you need a tablet for note taking, showing presentations, editing or clipboard use, the iPad Pro 9.7-inch is a perfect selection for you. What’s more? The iPad Pro 9.7-inch is not only portable but also enhances productivity.
4. Apple iPad Pro 12.9-inch

If you are looking to buy the best iPad for your work or business, the iPad Pro 12.9-inch is your answer. Apart from the large display, this top-tier iPad also comes with a long-lasting 10, 307 mAh battery, fast performance, and many other innovative features. The smart keyboard, Apple Pencil, and the efficient A9X processor make this iPad ideal for video editors, professional artists, and secretaries.


Wrapping it up…
Before deciding which iPad model is ideal for your business or work, consider its storage capacity, ease of use, processing speed, price, portability, screen size, and battery life. Even though all the four iPads discussed on this page are perfect for both work and business use, the iPad Pro 12.9-inch outshines the rest in terms of processing speed, battery life, display, efficiency, and versatility. Regardless of which version you go with iPad for work has come along way since first being introduced their are over 200,000 apps just related to business on the App Store. In future blogs we will be diving deeper into maximizing tablets for the work place.

 

A Guide to using Free Website Building Tools

How website builders can use free tools to improve business exposure online.

There is no issue on how modest a person wants their website to be because businesses need web exposure. Maybe the business owner does not know how to use website builder tools and realistically speaking, not everyone knows how to do that. Hiring website designers can be very expensive. Fortunately, it is not necessary that everyone know everything about programming for the website to look respectable and credible. There are a lot of affordable and free tools that do their job well.

Before proceeding, website owners need to know what they want for their business, the functionality and goals of yours website. Once there is a concrete idea, even the free services can serve as a guide. Aside from this, you are going to find a lot of options if you want to synchronize your website with social media like Facebook, Youtube, Twitter, and Paypal.

Shopify

If you require the website to serve as an online store, Shopify is a recommended choice. It supports somewhere in the range 325,000 online stores currently. Apart from this, the pricing plans and features are sufficient if the person owns a small business or a big one. Shopify has a lot of themes and templates that people can choose from so they can create the website based on what they want. If you think that in the future you will need something more, you can look for a professional to help you out.

Weebly

Weebly is a favorite of website builders who like template-based tools. Weebly is simple to use, looks clean, and has a lot of customization options. There are drag and drop features meant for adding texts, images, and elements found on the sidebar. However, Weebly only allows you to put elements into chosen areas of the page. Which can be limiting.

The limited options for customization also enable users to easily become familiar with the platform compared to others on the list, without considering which of the themes users like. Furthermore, Weebly allows the user to put maps and download the entire website in a ZIP file if you want the information to go on a standard web service.

Even if the site does not have the best tools for image-editing, it allows you to place audio and video content on your page, with tools you can use within their interface. Weebly also has an iPad app that allows you to build the website on the go.

It is free and you have unlimited storage, but make sure the files are under 10MB.

Jimdo

If you are looking for a website builder tool that allows you to use it for free without features being compromised, Jimdo is a good option. All of the plans have everything you need to make a professional website powered by HTML-5. This includes templates, Google Maps, galleries, and a lot of storage. You will not have a hard time creating your website and everything will come together. Additionally, you can increase the features of the services by paying $5/month to get your own domain, SEO, widgets, online store, statistics, and widgets.

Wix

This is one of the most popular website editors. That allows you to use blank canvas, which means that you can put any element on the website. This one sounds good, but it is more for the complex user and can lead to confusion. Fortunately, based on its users, offers the best for those that prefer a blank canvas. It is because here you will find a lot of same tricks and effects you would find on more expensive websites. For instance, adding text to an element that will give it motion, which other website builders do not have due to the constraints of the template aspect of their design.

If you think the Wix interface is too messy for your liking and interrupts your website design flow, Wix now has a small arrow that lets you temporarily remove the menus so you can see your website in preview mode without any distractions. The good thing about Wix, even if others find it a bit overwhelming, is the flexibility it boasts. Users who want to control all aspects of their website will find this useful.

Yola

Yola makes it simple for you to create a basic website design by having templates readily available for you to choose from and fill out. When you have your outline completed, the site can be polished using the editing tools. The website can be integrated with third-party services like Paypal and Google Maps. You can also link it with Flickr if you need photo sharing and Picnik for editing them.

There are many options available when it comes to getting your website up and running. Nothing beats the flexibility and ability of a professional website developer. But for those business owners who are watching cash flow carefully, these website builders are a good starting point in the beginning.